Failure is a mindset. If you are truly an entrepreneur, it doesn’t exist.
Stick with me here.
We all know what it feels like to not succeed at something. We’ve all had something like a financial goal, a digital marketing campaign or a business idea that just didn’t work out.
And yes, you could call that “failure” if you wanted to. You could decide it was a complete disaster, that it was a total waste of your time and money.
You could throw in the towel and decide you’ll never achieve what you set out to achieve.
But if you do… you’re not an entrepreneur, you’re a wantrepreneur. Failure is a mindset, and true entrepreneurs know it.
Take three minutes right now and watch this video to find out why I think failure is a mindset.
Entrepreneurs vs. Wantrepreneurs
Here is the thing that real entrepreneurs know that wantrepreneurs don’t:
Failure does not exist unless you have declared that you have failed.
If you say you are going to do something – like I’m going to build this business – and you will not stop at anything to build that business, you can’t technically fail UNLESS you:
- Decide it hasn’t worked out without really trying
- Aren’t willing to pivot and be flexible with your thinking
- Declare it hasn’t worked out just because it got hard or you hit a roadblock
A lot of people will have an idea, spend a couple thousand dollars trying to get it off the ground, and then declare it a failure and give up when that first $2000 doesn’t reap immediate rewards.
They’ll say “I tried, it sucked” and throw in the towel.
And if you’ve been following along on the Funnelytics journey, you know that sometimes something small will happen and it will all totally go to hell. There have been single DAYS when I’ve lost more than $2000 with Facebook Ads due to a small mistake that threw everything off in a way it was hard to recover from.
Every entrepreneur has been there at some point or another.
But if I had given up, I wouldn’t be here today. I wouldn’t have a successful business offering a killer sales funnel mapping product to digital marketers and entrepreneurs around the world.
And you know what the difference is?
I decided a long time ago that if I learned something from the experience, if it helped me grow as an entrepreneur, a digital marketer, a person… I have not failed.
As long as I don’t stop, as long as I am determined to shape my own reality, I cannot and will not fail.