Expert Spotlight: Cat Howell – Hosted by Mikael Dia

Building a Facebook Ad Agency & Becoming a Digital Marketing Influencer

Have you met Facebook Ad Agency Master and digital marketing influencer Cat Howell?

I recently had the chance to chat with my fellow Canadian entrepreneur about what it took to build her Facebook Ad Agency, why it’s super important to build processes if you want to be able to step away from your business, and why she decided to become an influencer.

Watch the video to learn more about her process as well as some of her top Facebook Ad marketing tips!

I had so much fun talking to Cat. We’ve both started agencies and scaled them rapidly, so we have a lot in common… it’s like she’s speaking my digital marketing agency language!

A little backstory: Cat Howell started as an event coordinator who found herself constantly surrounded by property managers, entrepreneurs and business owners. That started to rub off on her, establishing the mindset of an entrepreneur.

She started in the digital space by building a travel app… only to discover that she didn’t actually have an audience.

Now I realize you sell it before you build it.

Cat Howell

The app failed but it reinforced her desire to move into digital marketing… and that’s how she got to where she is today.

There are a lot of good reasons to watch this interview – and not just because Cat and I are awesome – but here are the top 5 reasons you should watch this Expert Spotlight:

  1. You are interested in starting a Digital Marketing Agency, especially if it’s a Facebook Ad Agency
  2. You’re struggling with being able to step away from your online business
  3. You know processes are important to grow your team but aren’t quite sure why (or how to build them)
  4. You’ve ever found yourself out on a limb with no Plan B and just your skills and a desire to make it (a.k.a “you’re an entrepreneur”)
  5. You’ve struggled with imposter syndrome even when you’re succeeding

And here are 5 more just for good measure:

  1. You want to build a digital marketing agency the BETTER way
  2. You’re stuck in the “freelancing awkward stage” and want to get out of it (you know what I mean… that place where you’re working your butt off for 10-15k/month and can’t scale)
  3. You want to know why you should build a personal brand
  4. You want to know how to get started as a digital marketing freelancer
  5. Because Cat and I really are awesome!

I went from being a freelancer to having 8 to 10 people, $80,000 within like 2 months, $100,000 the next month.

Cat Howell

Cat shares a massive amount of insight into her process and how she builds systems for her Facebook Ad Agency in this interview… I hope you take a look!

You can also download the Expert Spotlight One Page (okay, it’s two pages) that outlines all the key points from our chat below by showing this article a little love… so check it out!

Perseverance is the biggest component to success because we’re all going to hit snags, we’re all going to hit speed bumps and sometimes those speed bumps are required to pivot you to where you need to be.

Cat Howell

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