Expert Spotlight: Scott Oldford – Hosted by Mikael Dia

Scott Oldford: Achieving Omnipresence through Social Media Marketing

If you want to talk to someone who has mastered the art of social media marketing and achieving brand omnipresence – and thus leveling up his businesses to 7+ figures – you need to talk to Scott Oldford.

Trust me, I know…

Scott is a fellow Toronto entrepreneur and used to live just down the hall from me! He’s in sunny California now, but for a few months I picked his brain (we call it friendship!) whenever I could.

So when I tell you this guy is a master, you should trust me. I was so glad he was able to make the time to sit down with me and talk about marketing, being a Canadian entrepreneur, social media and so much more.

Watch the interview right here:

Marketing Hack: Getting Your Content In Front of People

When Scott was first starting out he had an internet marketing company which he grew to $400,000/month very quickly.

He learned a lot from this initial company, especially about content and debt.

We talk a lot about accruing debt in the video, so you should check it out. And make sure to watch the part about his marketing content strategy, because it’s awesome.

Scott had been creating tons of great content while he was running his digital marketing company. He was generating a ton of leads and had solid open rates on his emails – but he wanted more people to see what he was doing.

That’s when he had an epiphany…

Scott realized we were all living in these bubbles online, where we’re being figured out so businesses can run better retargeting ads at their customers.

He realized that if he could infiltrate those groups of customers, he could hack their attention. And he did, by sending the same content to those bubbles multiple times with different angles.

That’s how he created his ROI Method – Relevancy, Omnipresence, Intimacy – which is what his business now is based on.

The ROI Method (Relevancy, Omnipresence, and Intimacy) works across everything in life.

Scott Oldford

Scott Oldford’s ROI Method

For a variety of reasons he describes during the interview, Scott ended up blowing up his digital marketing business. As an entrepreneur that was hard, but it’s what ultimately lead him to his ROI Method breakthrough.

The “ROI Method” focuses on three things to achieve results:

  • Relevancy
  • Omnipresence
  • Intimacy

If you achieve those three things in your marketing, it increases human connection. Increasing human connection overpowers the need for perfection and helps marketers learn the fundamentals of human psychology.

Once you know the fundamentals you see how many marketers play the short game and try to sell a quick fix… but he’s not interested in that kind of marketing.

Scott plays the long game and only wants to work with successful entrepreneurs who believe the same thing.

Humans like to buy shiny objects they think will solve problems quickly.

Scott Oldford

By the way… Scott goes into DETAIL about his ROI Method in the expert spotlight interview. If you want to connect to your clients and get your content in front of people, you need to check it out.

Or you can show this post a little love and download the One Page below. Hint: The entire second page details his ROI method!